Emilia-Romagna is a strong hold of comfort food. Let it rain, and walk the arcades of Bologna filled with stores of Parmigiano Reggiano, Prosciutto di Parma, Mortadella, Aceto Balsamico and that lovely frothy purple stuff called Lambrusco.
What other wine so berry-tickly makes you smile for so little? What other wine will you see hordes of communists drinking (the region is known as the communist stronghold of Italy).
Forget what you heard (or drank -- yelp!) of industrial Lambrusco. There's a whole other world out there of distinctive Lambrusco that goes with all kinds of food.