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Here's a good region to have a crush on. It's wines are food and wallet-friendly, and although the region isn't undiscovered, certains zones (such as Matelica) have wines that show real class and distinction.

Verdicchio is the main white grape and it comes from either around the Castle of Jesi or the small town of Matelica. Verdicchio di Jesi tends to have more fruit (red apple, pear) and a floral aspect. Whereas, the Verdicchio di Matelica is grown in a high basin sandwiched north to south between the Apennines; it has a svelte and racy fruit (green apples) mixed with savoury herbs and minerality. It's one of those wines that feel very alive-electric on the palate. Both age extremely well.

For reds, the areas of Rosso Piceno and Rosso Conero employ mostly Sangiovese and Montepulciano (with more Sangiovese in the Rosso Piceno and more Montepulciano in the Rosso Conero). The wines have generous red and black fruit, with relatively soft tannins.

Not to miss is the leaping-nose-of-roses of Lacrima di Morro d'Alba. It's light and charming (no lacrime or "tears" here) and comes from around the small town of Morro d'Alba (no connection with the Alba of Piemonte).